Designing the SalesTech ecosystem
that transforms
sales processes

Client

iDeal Tech

Service

Brand & Graphic Design

Industry

Sales Tech

Client needs

The project began with the need to establish a new parent brand capable of bringing together two existing products under a single, coherent identity. The first priority was to define the core elements of the brand logo, color palette, and typography to provide a solid foundation for the development of the new website, followed by the creation of a visual presence for an upcoming trade show.

Research and insights

The research phase was essential to understand not only what the client wanted, but what the brand actually needed to establish a strong and relevant positioning. Through a series of targeted questions, I gathered insights directly from the company, exploring its values, goals, audience, and vision.

These insights were then combined with market, benchmark, and competitor research, creating a broader view of the existing landscape. This allowed me to connect the internal perspective of the company with external market dynamics, identifying opportunities and defining the foundations for the visual identity.

Brand Architecture

Build iDeal Tech as the brand
that sits above Ideal Rent
and EuGenIA: a parent brand
that gives consistency
and credibility to two existing products.
The goal is to create a visual system that makes both products feel part of the same family.

From Sketch to vector

The development of the symbol started with pen and paper, experimenting freely with different marks, shapes, and combinations to explore the visual possibilities of the concept.

Once the direction was defined, the symbol was translated into vector form, where each element was refined with greater precision. Proportions, alignments, curves, and relationships between shapes were carefully developed through a structured grid system, creating a balanced and consistent final mark.

Designing
the brand
journey

The iDeal Tech logo represents a system
in which technology, data, and relationships work together to support the user.

The symbol is built through the integration
of modular elements and connections
that converge into a single form, while keeping the human dimension at its center.

It is not simply a technological system:
it is a system designed to simplify people’s work and support decision-making.

A Distinctive
wordmark

The wordmark was created through a process of customization of the name, developed
in continuity with the symbol.
The letters were drawn and modified using
the same lines and curves found
in the symbol, creating a direct connection between the mark and the word.


Targeted modifications to specific letters introduce distinctive details that make
the wordmark more unique and recognizable.
The result is a contemporary, tech-oriented typographic style that reflects iDeal Tech’s positioning: technology designed to simplify and enhance the user experience.

Visual Content
System

The next stage of development focused on creating icons and imagery to help communicate and explain key concepts throughout the website.

Trade show
Design

Design for the iDeal Tech corner at Automotive Dealer Day, the leading European event for professionals in the automotive industry.

Bringing the iDeal Tech visual identity from the digital environment into the physical space.

Brand new phisical presence

The goal was to give the new brand a clear physical presence within the space, maintaining consistency with the visual language of the brand while transforming its colors, shapes, and content into a recognizable exhibition experience.

Designing for the Physical Context

The panel design also took into account
the physical context and how the stand would be perceived, considering perspectives, viewing distances, and areas that might
be less visible.

The composition was therefore designed
to maintain a clear visual hierarchy
and ensure that the key messages remained recognizable from different viewing angles.

Introducing
iDeal Tech to the Market

The trade show was also an important opportunity to introduce iDeal Tech to the public and build awareness of the new brand, using the stand as a first point of contact and a physical expression of the company’s identity.

Let’s talk

Contact:
matteobarchiesi.design@gmail.com

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