Redesigning identity. Redefining the Academy.

Client

Mia Accademy

Service

Brand&UI

Industry

Education

Building Mia’s distinctive identity

Mia Academy, an online professional training school that offers accredited, career-oriented programs, with guaranteed internships and partnerships with more than 3,000 companies.

The goal of the project was to strengthen brand awareness through a distinctive visual and communication direction. Working closely with the copywriting team, we developed
a moodboard designed to define a recognizable tone of voice: fresh, direct, and accessible perfectly aligned with the brand’s young
and dynamic target audience.

Our intention was to make Mia immediately identifiable by creating consistency between visual identity, messaging, and core values. The moodboard originated from a concept developed in close collaboration with the copy team, the project manager, and under the guidance of the agency’s CEO.

Building a consistent
brand system

The strategic goal was to define a clear, consistent visual language capable
of communicating transformation, trust, and growth across every touchpoint,
from digital products to offline materials.

During the research phase, we found that many competitors used a neutral or cold tone of voice. For this reason, we chose to take an opposite direction, pursuing a warm, friendly, and conversational verbal identity. Based on these guidelines,
I designed the key visual and developed the entire moodboard: color palette, fonts, icons, mockups, and the first interface drafts of the website.

Designing a language
of transformation

Typography and colors were designed to embody the concept of transformation.

The typeface’s rounded curves recall a continuous path of growth, reinforcing the Academy’s promise of personal and professional evolution. Vibrant, tech-inspired colors express energy and innovation, while carefully balanced contrasts ensure clarity, trust, and authority. The result is a visual language that feels human, inspiring, and scalable across all touchpoints.

Designing
the brand
journey

The creative concept is built around the idea of a journey that supports and transforms students throughout their experience with Mia Academy.

This vision takes shape through a continuous line a recurring visual element that connects, embraces, and guides, symbolizing movement, evolution, and reliability.

Crafting a clear, recognizable,
and enduring identity

The entire visual system was designed as a cohesive and flexible framework, where typography, illustrations, and visual assets work together across digital and offline applications.
Every application was designed to maintain consistency while remaining flexible across formats, channels, and audiences.

This approach ensures clarity and recognizability while allowing the brand to adapt naturally to different contexts without losing
its identity.

Building a brand
that lasts

Beyond individual touchpoints, the goal was to create a brand experience that feels solid, trustworthy, and meaningful over time.

From typography to tone of voice, every element reinforces Mia Academy’s positioning, laying the foundations for a credible, long-lasting identity built to grow with its audience.

Agency: Secret Key

Let’s talk

Contact:
matteobarchiesi.design@gmail.com

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