Designing a conversion focused landing
for a premium
medical brand
 

Client

Istituto Elevetico Sanders

Service

UI design

Industry

Beauty

Sanders Skin is the non-invasive aesthetic medicine division of the Sanders Group, which has over 40 years of experience in enhancing wellbeing.

Crafting a landing page engineered
for trust and conversion

This project was developed in a short timeframe, with a strong focus on designing an effective landing page structure rather than a complex research phase.

The work concentrated on defining clear, conversion-oriented modules: hero section, value proposition, key treatments, trust signals, and calls to action. Each section was designed to guide users naturally through the page, building credibility and encouraging contact.

Crafting a landing page engineered
for trust and conversion

Typography and visual choices were carefully calibrated to reflect Sanders’ premium positioning.

Clean typefaces, soft color palettes, and balanced layouts were used to convey professionalism, care, and trust, key factors for a medical aesthetics brand, while maintaining clarity and readability across all devices.

A Cohesive, elegant design built around Sanders’ values

The visual system was designed to reinforce Sanders’ core values: professionalism, safety, and attention to detail.

Every module was visually consistent and easy to scan, helping users quickly understand the offering while reinforcing a sense of reliability and medical expertise.

This project highlights my ability to quickly translate an existing brand identity into a functional, conversion-oriented landing page.

Even within tight timelines, the focus remains on structure, clarity, and user guidance ensuring design decisions support business goals.

Agency: Secret Key

Let’s talk

Contact:
matteobarchiesi.design@gmail.com

Privacy Policy